Becoming a social media guru means that you have to follow the latest trends all the time. Just because something was popular last year, it doesn't necessarily mean it will work today.
The social media industry is very dynamic, and by following social media trends, you will increase the efficiency of your pages.
We identified some of the biggest social media trends that you should put into practice in 2020.
Let's take a look.
Social Media Messaging
Customers want to feel connected with the business that they are dealing with, and social media is perfect for establishing the right communication.
When you are using social messaging correctly through apps like WhatsApp, Viber, Messenger, TikTok, and so on.. You will be able to address customer needs.
Note: The purchase process doesn't end when a customer buys a product from you. You need to establish a connection with the customer and check if they are satisfied with your product.
Facebook says that there are more than 2 billion messages sent between businesses and people on Messenger.
Nowadays, you can even leverage the power of chatbots that are powered by AI (Artificial Intelligence) just to make your job much easier and to engage with more people with automated personalized messages.
So, make sure you apply the right way for communicating with your customers on social media. It is a long-term goal that you will very much appreciate in the future.
Video Content is KING
We are not talking about a hot new trend since the importance of video content started a few years ago. However, not many businesses decide to put video content to increase engagement.
Remember: If a picture says a thousand words, a video will tell you a million.
Video marketing is the best way to increase engagement on your posts. Your fans, which are your potential customers, expect something in return for engaging with your business. Video content can provide that value by inspiring people, make them laugh, educate them about certain things, and entertaining them.
It is much better to spend a few days making a video that will increase engagement and brand awareness on social media, rather than create a dozen of photos that wouldn't do the trick.
TikTok Becomes an Important Marketing Tool
As we mentioned, video content is becoming more and more popular, which is why apps like TikTok are trending at the moment.
TikTok currently has more than 689 million monthly active users, most are aged between 16 and 24.
This app quickly became one of the most downloaded apps in many countries, and the best thing for advertisers is that, on average TikTok users spend 52 minutes on the app. TikTok will continue to grow in the next years, so try to become TikTok famous while the competition is still lower than platforms like Instagram.
It is a video-sharing platform that has a unique algorithm enabling you to reach a broader audience by creating interesting videos. Brands are now adjusting their marketing plans in order to include TikTok in their advertising.
You can easily create viral videos where you can promote your brand and spread it across the world.
Micro-Influencers are Crucial
Influencers are a very popular way to do Instagram advertising. However, the biggest problem with influencers with large audiences is targeting. For example, if you sell fitness equipment, you would probably hire a fitness-based influencer, but popular influencers have trouble focusing on their audience. Most of their followers are not based on the niche they are into, so you would not get targeted results.
Additionally, the popular influencers cost more money. So, the best thing is to split your advertising money for micro-influencers, and you'll get a much more focused audience.