It’s a struggle many lawn mowing companies face – after being so busy in the spring and summer seasons, how do you sustain a strong business model throughout winter? As all good gardeners know, the hard work doesn’t stop, no matter what the season. Firstly, it’s a good idea to keep customers aware of your winter offerings, offer promotions and discounts, and it may even be worth investing in some new equipment to take on new tasks. Here are some of our top suggestions for keeping business lucrative throughout the colder months.
Tidying up lawns
Autumn can mean a lot of unwanted debris and leaves on lawns and flowerbeds, so an important role for lawn mowing companies is to ensure these are removed across the winter months. As we all know, leaves on the lawn can prevent healthy drainage of the lawn and encourage moss and fungal disease, so educating clients that doing so can prevent strong growth of grass will make you integral to their healthy lawn. Gardeners World suggests using these leaves to make leaf mould which can be put back into soil to improve its quality. Removing bushes and trees that aren’t coping well with the cooler weather is also a significant task, as well as removing dead plants from planters to ensure the lawn is looking its best. A good preparation activity at the beginning of winter is to remove straw to stop plants dying, and stump grinding tree stumps otherwise left to rot throughout the cooler months.
Cleaning additional lawn areas
Lawn mowing companies must be innovative in their approach to enhancing lawns and spaces beyond. Key activities include cleaning pots and containers and refilling them with soil ready for replanting for the spring season ahead, as well as cutting back bulbs before the cooler months. Cleaning gutters can be a lucrative and necessary task that’s relatively straightforward to carry out, as is cleaning lawn furniture and preparing it to be moved inside and ready to be brought out again in the better weather ahead, as well as any planters or pots that could crack in the cold. Other related projects include pruning bushes and trees which may have grown unruly throughout the autumn, as well as cleaning up fences and any overgrown plants that may need tidying up. It’s important also to ensure clients have one last lawn mow before the cooler weather sets in to prevent mice and other critters seeking refuge in the grass and destroying it, as pointed out by Backyard Boss.
Aerating the lawn
Grass aeration is often one of those tasks that is necessary but often overlooked in the spring and summer months, and is also a profitable task if lawn mowing companies invest in the right equipment. If you need to brush up on your knowledge of lawn aeration, read our ultimate guide.
Controlling weeds and fertilisation
There’s plenty of opportunity throughout winter to control any weeds that may have appeared on the lawn and to prepare for any that may crop up in the spring. Key activities to carry out include applying pre-emergence weed killer, and feeding plants with a slow release fertilizer to ensure they’re off to a good start for the next year. Spring bulbs can be planted, and mulch can be laid – particularly in areas without flowers, including often overlooked areas including beneath hedges to ensure soil moisture is maintained, improve the soil fertility and health, reduce weed growth, and make the area look more attractive. This time can also be used to work on any washouts or low spots by encouraging growth in time for the warmer months – Better Homes & Gardens suggests using a mixture of lawn seed, slow-release fertilizer, and mulch for smaller patches or oversowing the whole area with a suitable seed for entire lawns.
Landscaping and decoration
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Winter is a great time to help clients to plan the landscaping and design of their lawn spaces. New borders can be planned and dug, as well as sourcing of accents, new plants and trees to fill different areas, as well as walkways, shrubberies and even water features. The Spruce offers a great guide to winter landscaping, urging gardeners to consider evergreen plants for their clients to encourage an attractive lawn area all year round – these include shrubs with golden foliage, conifers, and dogwoods that are able to survive cooler weather as well as the warmer temperatures of the summer months.
Prepare for next season
Whilst there is a healthy number of tasks that are relevant for lawn mowing companies to participate in to keep business strong across the winter months, it’s also a great time to revisit business plans and work on marketing your lawn care business.
Here’s a helpful YouTube video with more ideas on working to gain a steady winter income for your lawn mowing business.