Online advertising is crucial to the success of your business. To have the highest possible chances of commercial success, you must let the right people know about your business at the right time. For landscapers, it’s all about knowing your ideal client — and then catching them when they need you the most.
Below I’ve explained how you can advertise your landscaping business online. Read on for useful tips and actionable advice on digital marketing.
Highly relevant: 23 Tips for growing your lawn care business
List on a specialist local search website
One of the basics of advertising is to get your product in front of the people who already know they want to buy it, or can be easily convinced to spend money on it. Listing examples of your work on a specialist local search website lets you reach your target demographic quickly and cheaply. All you have to do is write a good ad, and you could be getting relevant leads in a matter of hours.
An example of a website that offers this service is expertEasy. It that covers lawn mowing, gardening and landscaping, while it also covers a growing number of other professions, these categories are the best served and foccused. Specialists like you simply sign up to expertEasy and you get sent leads when customers come to expertEasy looking to get quotes for landscaping work.
This is a great place for you to start advertising your landscaping business. Why? Because expertEasy is a website targeted specifically at homeowners and people who have the money to spend on developing their homes. These people are already on the lookout for business from people like you.
Write content for a gardening blog
Gardening is extremely popular and gardeners are positively devoted to their gardens. Gardening Australia has been running since 1990 and millions of Australians regularly tend to their gardens. Getting TV advertising is probably beyond your budget, but writing an article for a a landscaping blog will cost you nothing. While arguably our blog is getting up there too and you should certainly consider writing for us. There are many other great Australian blogs that are really foccused on gardening, including:
- Organic Gardener Magazine Australia
- The Balcony Garden
- Our Australian Gardens
While these sites have lots of fans they aren’t uploading huge amounts of content. Take Organic Gardener Magazine Australia. It has over 125,000 Facebook followers but only publishes 4 blog posts a month.
You can offer to write a blog post for a gardening blog on the agreement that you can include a link to your landscaping business – perhaps in the bio. This puts your company’s name in front of the blog’s audience for little more than the cost of your time. It’s also great for your personal brand and can help raise awareness of important landscaping issues.
If you aren’t sure how get started with writing a blog post, spend some time watching the informative video below.
Utilize local SEO
More people use their mobile phone than their desktop to browse the internet. This is important because many mobile searches are now for local businesses. The higher you rank in local searches the greater the chance your business will be found.
Though location is becoming less of a business-success factorthese days, the locational range of your landscaping business is going to be crucial when it comes to enticing customers.
Not convinced? These stats confirm how important local searches are to your business:
- 97% of people find a local company online
- 88% of local searches lead to a customer visiting a business with 24 hours
- 72% of local searchers visit a business within 5 miles
- 46% of all searches are looking for local businesses
This makes local SEO an invaluable way of advertising your landscaping business.
There are lots of things you can do to utilize local SEO to advertise your landscaping business. The key points are:
- Set up a Google My Business page
- Make sure you’ve optimised your website by using local keyword data
- Check that your online NAP (Name, Address, Phone) listings are consistent
- Get customer reviews for your landscaping business
These are the basics. In order to get the maximum advertising benefit of local SEO, check out the excellent video below. It’s full of useful and actionable tips that will help your landscaping business…
Advertise through geotargeting
Geotargeting is about putting your business in front of the right people at the right time. Like local SEO, it’s about using location to target people who are interested in your landscaping business.
The way geotargeting works is that it uses the GPS of a users device (phone, tablet, desktop) to get their precise location. This means that you can advertise your landscaping business down to specific streets.
This has some important benefits to your landscaping business:
- You can personalize your advertising: This is important because 44% of your customers are likely to return to your business if you use personalized advertising
- Helps you get the most from your advertising budget: Because geotargeting only highlights the most relevant sales leads. This reduces waste.
For more information on the value of geotargeting and how your landscaping business can use it, watch the brilliant video underneath…
Advertising has been used by businesses since the ancient Egyptians. Good advertising wins you business and bad advertising cuts through your company’s profits. If you follow the advice in this article you’ll put your business in front of the right people and drive up the revenue of your landscaping business.